You’re not dreaming. The company that makes Oreos is thinking about dipping its toes in the CBD-infused food product market. With the ever-shifting CBD legislation, Mondelez International is looking for some clarity before embarking on this latest endeavour. The GrowthOp sheds some light on the company’s stance in the following article.
Oreo-maker Mondelez International, the company that also produces Chips Ahoy cookies, and Cadbury chocolate, is mulling the addition of CBD-infused cookies and other snacks to its roster.
The Illinois-based company is opting to wait until CBD and food-related legislation is more clear before taking the plunge into infused edibles. “The space is not clear,” CEO Dirk Van de Put told CSNBC. “It’s a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months.”
Despite the fact that CBD is non-intoxicating, Van de Put is hesitant to combine the cannabis-derived compound with existing classics.
“Our current range of brands are family-oriented and we don’t currently intend to bring any cannabis or CBD products under these brands,” a Mondelez spokesperson confirmed in a statement to Fox News. “CBD-infused products are a rapidly evolving consumer space and we are studying this space and watching the regulatory environment.”