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What are the rules for the NBA and cannabis?

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Canada has basketball fever. The Toronto Raptors have become the nation’s sweetheart in a remarkable playoff run. Like other professional sports leagues, the NBA has a clear drug program. Specifically, there is a special program for the NBA and cannabis. The Daily Hive outlines exactly what is expected of the NBA’s athletes.

All over the country, Canadians are riding high on the fact that the Toronto Raptors are just a game away from taking the NBA Finals for the first time in the franchise’s history.

And while many sports leagues are exploring the potential of CBD to help with inflammation, or partnering for product sponsorships, it is still against almost all pro-sports league rules to test positive for THC — the most popular psychoactive compound found in cannabis.

The NBA is no exception.

The 2017 collective bargaining agreement between players and the league make the consequences pretty clear, as well as the testing regime players can expect.

The responsibility for overseeing all drug testing — cannabis or otherwise — falls to the NBA’s medical director, currently Stephen Taylor. When it comes to cannabis specifically, the NBA takes a different approach than most other drugs, in fact, there an “abuse of drugs program” and a stand-alone “marijuana program.”

“The Medical Director shall have the responsibility, among other duties, for selecting and supervising the counsellors and other personnel necessary for the effective implementation of the Drugs of Abuse and Marijuana Programs, for making medical review determinations for Prohibited Substances other than SPEDs, for evaluating and treating players subject to such programs,” reads the agreement.

As part of the agreement, players can be tested four times in the span of a season, and two random tests during the off-season. There is also a section that allows for testing if there is a reasonable suspicion that they have been using illicit drugs or steroids and performing enhancing drugs (SPEDs).

Interestingly enough, the agreement with the players focuses off-season testing on SPEDs, not prohibited drugs.

For the first such violation, the player is “required to enter the marijuana program.” From there, the punishments escalate. Second infractions involve a $25,000 and continued participation in the league’s program. Third violations result in the player being suspended for five games.

Any further infractions result in another suspension for five more games.

Compared to many other pro-sports leagues the punishment seems fairly light, which might be why rapper The Game once tried to lure a then free-agent LeBron James to LA by naming a cannabis strain after him.

Canada’s ‘first openly cannabis friendly’ resort opens

, Donnelly Group to Expand into Recreational Cannabis Stores
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Canada now has its first openly cannabis friendly resort, a milestone in cannabis tourism. This designation does not mean guests can smoke anywhere on the resort. There are designated areas where people can consume their cannabis. The Daily Hive details the new venture. 

The Haliburton Highlands just got a whole new meaning.

According to a release, the area now houses Canada’s ‘first openly cannabis friendly resort’—Sir Sam’s Inn & Spa.

Seated on the edge of Eagle Lake, just north of Haliburton, Sir Sam’s Inn & Spa is a year-round cottage country destination, offering everything from kayaking and sailing in the summer to downhill skiing and dogsledding in the winter. And now, it also offers designated areas for consuming cannabis.

The announcement comes as per a new collaboration between the resort and Cannabis Hotels, an organization dedicated to promoting cannabis-friendly tourism. Sir Sam’s Inn & Spa is now the only Canadian listing on the organization’s website of North American hotels that boast the classification of being “cannabis-friendly.”

“Sir Sam’s Inn and Spa is taking a leadership role in developing Ontario as a premium Cannabis Tourism destination, which will open opportunities for others across the province and build Canada’s brand internationally,” said Wendy Forwell, founder and CEO of Cannabis Hotels, in a statement.

This year is the resort’s 100th anniversary, but it is the first in Ontario to get with the times and adapt to the ever-growing Canadian cannabis market. Jon Massey, the resort’s director of business development, said that the move to cannabis-friendliness is a step towards further inclusivity for guests.

“It’s important to be proactive in our industry to ensure an inclusive experience for all guests staying with us, whether they are using cannabis or not,” he said, in the statement.

But this branding doesn’t mean you can smoke everywhere on the grounds. While the resort does not permit smoking or vaping in the suites, guests have access to designated balconies overlooking the lake “with smoking/vaping privileges” and other designated areas partaking in the devil’s lettuce.

According to the release, particularly with infused edibles, drinks, and oils expected to be legalized in the fall, the resort is not expecting any disturbance to other guests.

You can view the listing on Cannabis Hotel’s website here.

BC Courts Order Illegal Dispensaries to Close

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As Vancouver continues to find its footing in the brick and mortar cannabis retail space, nine dispensaries have been ordered to close by the BC Supreme Court. There are currently only six legal retail stores in Vancouver. The Daily Hive takes a look at the current landscape of brick and mortar dispensaries.

Saying that it’s “pleased with the decision,” the City of Vancouver announced on Friday that the BC Court of Appeal has ordered nine illegal marijuana dispensaries in the city to shut down.

The decision means that the illegal marijuana dispensaries named in the suit must close pending the outcome of their appeal of the BC Supreme Court decision from December 13, 2018.

The nine stores are:

  • Canna Clinic 2347 at E Hastings Street
  • Green Cross Society Of BC at  2145 Kingsway
  • Karuna Health Foundation & Metta Lounge at 3636 W 4th Avenue
  • Lotusland Cannabis Club at 3474 W Broadway
  • The Medicinal Cannabis Dispensary at 880 E Hastings Street
  • WEEDS at 1808 Burrard Street
  • WEEDS at 2580 Kingsway
  • WEEDS at 6657 Main Street
  • WEEDS at 1108 Richards Street

In total, the city filed 53 injunctions against marijuana-related businesses operating outside its regulations in April 2016, when enforcement action started.

Some of those operators closed before a decision was rendered by the court in December 2018.

The city expects that the nine stores that participated in the test case and remain open will obey the court’s order and close immediately.

“If they do not comply with the order the city will seek to have them found in contempt of court,” the city said, in a release.

Legal operations

As of May 30, 2019, the city said it has issued six cannabis retail licenses to the following businesses:

  • City Cannabis Co. 610 Robson Street
  • City Cannabis Co. 7289 Fraser Street
  • Evergreen Cannabis 2868 West 4th Avenue
  • Hobo 8425 Granville Street
  • Hobo 4296 Main Street
  • Muse Cannabis Store 3039 Granville Street

“Receipt of a municipal business license is the final step for cannabis retail outlets to legally operate a cannabis retail store in Vancouver,” the city said. “Cannabis retail outlets must also hold a municipal development permit and a provincial cannabis retail license.”

Going forward, the city said it is continuing to review applications received from the BC government for recommendations for a provincial cannabis license and is doing “everything possible” to coordinate with the province and the operators to complete these steps quickly.

To date, the city has received 39 notifications from the province for Vancouver applications.

A total of 26 applicants have completed the public notification requirement and have been recommended to the province for approval.

UFC Partners with Aurora for Multi-Million Dollar CBD Deal

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Canadian licensed producer Aurora and the UFC have partnered for a multi-million dollar deal to research the effects of CBD on pain management, inflammation, injury/exercise recovery, and mental well-being. The UFC joins the NHL and NFL to take on similar initiatives. The Daily Hive outlines the significance of this partnership below. 

Edmonton-based licensed producer Aurora, and the Ultimate Fighting Championship (UFC) are looking to choke the market unconscious (sports metaphors are hard) with a new deal to develop CBD products and education for athletes.

The deal, as per Aurora, is a “multi-year, multi-million dollar, global partnership” to research 100% hemp derived cannabidiol (CBD) and develop products that could be beneficial for both the public and athletes.

According to a release, the research will be conducted at the UFC’s Performance Institute in Las Vegas, Nevada, in collaboration with mixed martial arts league’s sports performance team, as well as with athletes who choose to participate in the studies.

The Performance Institute is a 30,000-sq-ft facility which focuses on fighter health and training. The company boasts that it’s the world’s first “mixed martial arts multi-disciplinary research, innovation, and training center.”

Since it’s 2017 opening, the league says it has served 400 athletes over two years.

“Since the day we opened the Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services,” said UFC President Dana White in a press release.

“This partnership with Aurora is an extension of that goal, and we’re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC,” White said.

The new project will be focusing on issues relating to pain management, inflammation, injury/exercise recovery, and mental well-being.

The release also states that Aurora’s research will be led by Dr. Jason Dyck, a professor at the University of Alberta. Dyck is a Canada Research Chair in Molecular Medicine as well as an independent director on the board of Aurora Cannabis.

“This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes,” said Terry Booth, Aurora CEO.

“The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns while creating numerous opportunities to accelerate our global CBD business,” Booth said.

The announcement comes on the heels of Toronto’s pro rugby team, Wolfpack, announcing the release of their own branded line of health products. Their first release, a CBD-infused topical cream called ‘Rugby Strength,’ is expected to be released in the coming months by the team’s company, HowlBrands Inc.

Martha Stewart to speak at the World Cannabis Conference

Civilized

Martha Stewart, media mogul and lifestyle guru, is coming to Canada to speak at the exclusive World Cannabis Congress (WCC). The conference features a who’s-who of the industry and is invite-only. Martha Stewart partnered with the world’s largest Cannabis company, Canopy Growth, and will share her experience and knowledge in both the Cannabis and lifestyle space. The Georgia Straight outlines what attendees can expect.

Emmy Award-winning television show host, entrepreneur, bestselling author, and weed industry convert Martha Stewart is set to keynote the World Cannabis Congress(WCC).

The annual conference is presented by cannabis publication Civilized and takes place in Saint John, New Brunswick, from June 16 to 18. Past speakers include comedian Chelsea Handler, chair of the Canadian Task Force on Cannabis Legalization Anne McLellan, and activist Steve DeAngelo.

“I look forward to sharing my knowledge and experience in the lifestyle space with this tailored audience,” said Stewart in a release. “As I begin to collaborate on products for the CBD market, and as the demand for these types of product grows, I’m very interested in the conversations and connections at this event.”

Recently, Ontario licensed producer (LP) Canopy Growth Corp. announced it had drafted Stewart to consult on a line of cannabidiol (CBD) products for people and their pets.

She has also co-hosts a weekly cooking show with Snoop Dogg. The duo hold high class dinner parties and infused cooking seminars for some of their favourite 4/20-friendly celebrity friends like Wiz Khalifa, Seth Rogen, and 50 Cent.

Unfortunately, Stewart isn’t there to drop tips on perfecting Kush crème brûlée, or host tutorials on dried flower arranging, or even how to DIY your way to a more welcoming grow-op. We can only dream. Stewart is attending WCC to talk business, said Civilized in a release.

An accomplished lady boss, the Martha Stewart brand “reaches approximately 100 million consumers” and her various products are “found in over 70 million households.” From cast iron cookware to crafting kits, she’s got her name on every kind of home good imaginable.

In the release, Derek Riedle, Civilized’s publisher said he’s looking forward to hearing what Stewart has in store for the cannabis market.

“Martha Stewart is the perfect example of where the cannabis industry is headed,” adds Riedle. “This is an industry that’s quickly moved from the backroom to the boardroom. We’re able to attract phenomenal, top-tier talent and experts like Martha Stewart because of the legitimacy the cannabis industry is amassing, as well as the calibre of the audience we have in the room at WCC.”

Canopy Growth’s founder and chairman Bruce Linton is also attending as keynote.

 

Cannabis: a new gift for Mother’s Day

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The Growth Op

Still don’t know what to give mom for Mother’s Day? Mom may enjoy a hearty serving of wine but alcohol has been proven to be detrimental to health especially when used as a coping method. Cannabis can be a healthier alternative for mom. In particular, self-care products like topicals or edibles like chocolates can be great stress relievers. The Fresh Toast outlines why more moms are taking to cannabis.

In exchange for the traditional flowers and breakfast in bed, more moms would happily accept a less conventional type of gift for Mother’s Day this year. Despite the gender gap in the movement to legalize marijuana — 68% of men support legalization while only 56% of women do — we’ve got data that suggests many mothers feel pretty dang comfortable with the idea of a cannabis gift this year.

If you run in the mommy crowd or are friends with many moms online, it’s nearly impossible to make it through a day without some kind of reference to “wine o’clock.” There are rising concerns about this attitude that mom needs alcohol to survive daily life. One mother, Claire Gillespie, shared in an essay for Self that her own sobriety showed her that a bottle of wine after bathtime was replacing the development of real coping skills and self-care practices, and putting her and many mothers at risk for addiction.

So what does this have to do with weed? We find it interesting that drinking among mothers is largely accepted while cannabis is not, despite the fact that marijuana use comes with a lower risk for addiction than alcohol. Add to that the fact that no deaths have been linked to weed while alcohol is to blame for 88,000 deaths each year and cannabis seems like a pretty great alternative.

Legalization of marijuana in some states and access to legal THC-free cannabis products with CBD in every state could be freeing more mothers to use cannabis products in an enjoyable and responsible way. Additionally, the mothers featured in a piece for Babble note that microdosing is more their thing; they’re using small amounts of marijuana for relief from anxiety and postpartum mood disorders without getting high, which allows them to keep on doing the mom thing safely and effectively.

So, what cannabis products are moms interested in most? It’s all about self-care.

Data from LeafLink, shared over email with The Fresh Toast, suggests that topicals are high on mom’s wish list when Mother’s Day rolls around. In 2018, they witnessed a 306% increase in the overall market share on Mother’s Day. Some of their bestselling topical products include Body Balm by Nordic Goddess and Muscle Freeze CBD by Mary’s Medicinals.

According to Headset, a data analytics provider in the cannabis industry, the other categories of cannabis products experiencing a massive boost on this weekend in 2018 include a wide variety of items that have us picturing mom getting a little peace and quiet this year. We love that mothers are using their big day to relax with cannabis bath balms and soak, chocolates, elixirs, and mixes. Beverages like teas, coffee, and cocoa also see a big boost around Mother’s Day and Pre-Rolls were up by 7% on Mother’s Day in 2018.

 

Looking to the US for our Edible Future

While smoking is the most popular way to consume cannabis, edibles may be the future. Canada will soon legalize cannabis edibles that will purportedly cover a full spectrum of products. Of the states that have legalized cannabis in the US, all have seen edibles comprise a significant share of the consumer market. The rise in the popularity of edibles stems from the fact that they are discrete, can be used virtually anywhere, and are healthier than smoking. People that have respiratory problems, new users, or people who prefer lower doses may also prefer edibles. So what will legalizing edibles entail?

By the end of 2019, the Cannabis Act will also include edibles from retailers authorized by the province or territories. While we still don’t know the complete parameters, we can look to the US to get a hint of what might be in store.

Many state regulations require edible producers to create their own products rather than simply adding cannabis to food that already exists. For example, it would be illegal to simply add cannabis oil to a Snickers bar. Additionally, most states don’t allow edible products to be made in the shape of fruits, animals, or people.  

Like all food products, states also require that edibles have the nutritional content information plus the production and expiry dates on the packaging. Moreover, a license is required in most states to produce edibles. This is similar to what Canadian licensed producers have to go through currently. Some states go so far as requiring food handling permits as well.

The two major factors that the government must regulate are cannabis content and dosage. Regulated standards must be put into place to ensure that the cannabis content is not contaminated with anything toxic. Furthermore, consumers must be able to control how much they are ingesting. A consistent dosage system must be in place. Currently, the Cannabis Act allows a limit of 30 grams of dried cannabis or its equivalent. The Cannabis Act sets the equivalent as 15 grams of edible products, 70 grams of liquid products, or 0.25 grams of concentrates (solid or liquid).  

Most states have created two categories of edibles: single and multidose where single edibles are meant for a single person and limit THC content to 10 mg. Multidose edibles are for multiple servings and may limit THC content to 100 mg. More importantly, States must ensure that edible products have uniform THC distribution. In other words, a batch of gummies must all have the same of THC content. Consumers must know how much THC they are consuming.

There may also be calls for warning labels stating that edibles impair people differently than other cannabis products. Most notable is the delay that happens when people consume edibles. Consumers commonly do not feel the effects of THC until up to 2 hours from ingestion. New and even seasoned users get caught in the trap of over consuming edibles not knowing that the reaction they are looking for is delayed. Regulations should ensure that people don’t accidentally over consume THC.

Legalizing edibles is complex with dosing, packaging, and regulation all being scrutinized. On the bright side, legalized edible products may include everything from infused beer, cookies, brownies, sour candies, and numerous other options that don’t have the same stigma as smoking marijuana.

Oreo cookie maker looking at CBD-infused snacks

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You’re not dreaming. The company that makes Oreos is thinking about dipping its toes in the CBD-infused food product market. With the ever-shifting CBD legislation, Mondelez International is looking for some clarity before embarking on this latest endeavour. The GrowthOp sheds some light on the company’s stance in the following article.

Oreo-maker Mondelez International, the company that also produces Chips Ahoy cookies, and Cadbury chocolate, is mulling the addition of CBD-infused cookies and other snacks to its roster.

The Illinois-based company is opting to wait until CBD and food-related legislation is more clear before taking the plunge into infused edibles. “The space is not clear,” CEO Dirk Van de Put told CSNBC. “It’s a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months.”

Despite the fact that CBD is non-intoxicating, Van de Put is hesitant to combine the cannabis-derived compound with existing classics.

“Our current range of brands are family-oriented and we don’t currently intend to bring any cannabis or CBD products under these brands,” a Mondelez spokesperson confirmed in a statement to Fox News. “CBD-infused products are a rapidly evolving consumer space and we are studying this space and watching the regulatory environment.”

Mondelez isn’t the only company cashing in on the cannabis buzz. American fast-food giant Carl’s Jr.released a CBD-infused burger on April 20 this year.

 

Answers About CBD and Dogs from Weedmaps

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CBD is the health supplement of the moment not just for us, but also for our favourite furry friends. There are many purported benefits to using CBD for both humans and dogs. Weedmaps has put together the following article to answer some common questions about CBD and Dogs.

We’ve heard tales about how humans are using cannabidiol (CBD) for therapeutic purposes, but what can this non-intoxicating cannabinoid offer to man’s best friend?

CBD is being used to help alleviate ailments suffered by humans and their canine companions.

Dogs — just like humans, cats, horses, and all other mammals — have an endocannabinoid system (ECS), a system of receptors and endocannabinoids that help to maintain the health of an animal. Studies show that when cannabis molecules interact with the receptors in the ECS, cannabinoids such as CBD can provide therapeutic effects for a variety of medical conditions, such as pain, arthritis, anxiety, inflammation, nausea, seizures, and cancer.

“CBD has all of the same medical benefits in animals as it does in people. It’s an anti-inflammatory, it can be helpful for pain, it has some anti-cancer properties, it can be helpful from an anxiety perspective, it can have anti-seizure properties,” said Gary Richter, veterinarian, author, and owner and of Holistic Veterinary Care in Oakland, California. “All of those same things that a person might use CBD for, it can also potentially be used similarly for animals.”

Potential Benefits of CBD Oil and CBD Treats for Dogs

There are a number of purported benefits to giving CBD to dogs, and some pet owners swear by the remedial qualities of this non-intoxicating cannabinoid. One study, published in the journal Pet Behaviour Science in April 2019, found that CBD oil reduced the frequency of seizures for some canines’ suffering from epilepsy.

Due to the anti-inflammatory properties of CBD, it has also shown promise as a treatment for older dogs with arthritis and chronic pain. Because dogs have an ECS that functions similarly to other mammals, including humans, the anti-anxiety, anti-inflammatory, and other beneficial properties of CBD provide the same potential therapeutic benefits to canines as it does to humans.

Owners may prefer to make their own treats in order to better control the amount of CBD oil administered to their dogs. They might also want to know the source of the CBD oil that is being infused into their dog treats. This is something that homemade treats infused with CBD oil from a reputable, pet-friendly brand would allow.

Pet owners should not, under any circumstances, give a dog CBD products that contain over 0.3 percent THC, which is the legal limit that industrial hemp is permitted to have in the United States. Owners should try, if possible, to avoid administering any kind of CBD that is made for human use, especially if it’s derived from marijuana instead of hemp. Sticking to hemp-derived CBD manufactured for the sole purpose of canine consumption will help pet owners avoid the risk of having their dog get stoned sick.

Look for producers that make high-grade CBD oil specifically for dogs. These companies ensure optimal pet safety by using hemp-derived CBD that contains no or very small traces of THC. To be extra cautious, find a CBD oil producer that provides a testing analysis, preferably through a third party if possible. This way, pet owners can be certain that their CBD oil doesn’t contain potentially intoxicating levels of THC or other ingredients that could be harmful for dogs to consume. For those who prefer to give their dogs CBD treats without making a mess in the kitchen, purchasing pre-made CBD treats for dogs is another option.

“When giving your animal a cannabis product, it is important to ensure that the product has been specifically formulated for pets to ensure the safety and efficacy. The ratio of CBD to THC is an important factor, as well as the total number of milligrams per dose,” said Kate Scott, registered veterinary technician and chief operating officer of VETCBD, a pet-friendly CBD oil producer.  

It’s highly unlikely that a dog would experience any negative side effects from CBD oil with no traces of THC, according to Richter. The important part is finding a reputable CBD source that provides accurate testing results.

“The CBD market being what it is these days, it can be very difficult for the consumer to be sure that what they’re buying is actually what it says on the label,” Richter said. “There are a lot of products out there that are not necessarily exactly what they’re labeled to be. It’s important the people are buying from reputable companies, that people are checking certificate of analysis, and so on.”

Are Dog Treats the Most Effective Way to Administer CBD?

There’s no denying that the presence of dog treats will make any eager pooch wag its tail with excitement, but is this edible format the most effective method of treating dogs with CBD? While dog treats may be the most happiness-inducing way to give a dog CBD, Richter believes that the best procedure is directly administering CBD oil into the dog’s mouth.

“I think it’s worth saying that CBD administered as an oil that’s given directly orally is probably better absorbed than it is when it’s eaten and has to be absorbed through the gastrointestinal tract,” he said. “In order to get the most bang for your buck out of the CBD, it’s probably better off giving it directly in the mouth as an oil.”

Nonetheless, hemp-derived, pet-friendly CBD oil presents pet owners with an opportunity to bring joy and comfort to their dog’s lives. Any pet owner who is considering CBD oil for their pup should consult with a veterinarian. While most veterinarians in the United States are not allowed to recommend or sell CBD to clients, they are technically allowed to discuss it.

“My primary recommendation for people would be to talk to your veterinarian,” Richter said. “As of January 1st of this year [2019], veterinarians are allowed to “discuss” the use of cannabis with their client. For example, if someone came into see me and wanted to talk about CBD for their pet, I’m legally allowed to discuss it. That would be my best recommendation.”

Donnelly Group to Expand into Recreational Cannabis Stores

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A renowned name in the Vancouver hospitality industry is getting into the cannabis space. The Donnelly Group is opening Hobo Recreational Cannabis stores around BC and Ontario. Eight of their nine stores are confirmed for B.C. with locations on Vancouver’s essential thoroughfares Robson Street, Granville Street, Main Street, and Commercial Drive.

The Donnelly Group already operates a slew of entities in Vancouver and Toronto including pubs, cocktail lounges, and barbershops. The pubs operated by the Donnelly Group in Vancouver are Blackbird, Lamplighter, Butcher & Bullock, Library Square, Cinema, New Oxford, Tavern, Three Brits, Railway Stage, and Sing Sing. The cocktail lounges operated in Vancouver are Granville Room and Clough Club. The Donnelly Group also has a chain of five barbershops in Vancouver under the name Barber & Co. In Toronto, they operate two barbershops under the same name. They also operate four Toronto pubs including Belfast Love, Death & Taxes, Walrus, and Pong Bar.  

This announcement is boon for the local economies as 200 retail positions will be opening up for the Hobo brand in the next few months. The Hobo ethos is described in their official press release. “With an emphasis on delivering a modern, approachable retail experience, each of Hobo’s nine locations will employ a contemporary aesthetic rooted in simple, functional design and feature a well-considered product range and frictionless technology. As a testament to Hobo’s commitment to the consumer experience and the reinvigoration of Canada’s waning cannabis culture, each Hobo location will reflect its host neighbourhood and feature elements of the community’s aesthetic amid a welcoming atmosphere.”

The Donnelly Group sees Hobo as a natural progression. “With two decades of consumer hospitality experience and regulatory know-how, Hobo Recreational Cannabis Store felt very natural for Donnelly Group,” says Harrison Stoker, VP Brand & Culture at Donnely Group. “We’re dedicated to creating great gathering places for communities across Canada. The result of that dedication is a certain expertise in the areas of sourcing viable lease locations and navigating the regulatory framework around licensing. This has proved invaluable for our new venture, Hobo. Looking forward to the launch of our first nine retail locations in the coming months, our aim is to apply our experience to make the Hobo cannabis experience disarming, compassionate and, fundamentally, human.”